About
I'm Aishat — and I help founders look and sell like the brand they really are, with intentional design.
I am Aishat Alabi, founder of Zesty_Tech — a one-woman digital studio based in Lagos, Nigeria, working with founders, coaches and product brands worldwide. I design and build custom websites, e-commerce stores, sales funnels, graphic assets and digital marketing systems that are made to do one thing well: turn attention into a real business outcome.
My route into this work was not the obvious one. I studied Sociology at Adekunle Ajasin University, Akungba-Akoko, where I spent four years learning how people behave in groups, how trust gets built, and why certain messages travel while others fall flat. I started my career in lead generation and telesales — long, unforgiving days on the phone — which is where I learned that a great offer with a weak presentation will lose to a clear offer with a confident one, every single time.
Zesty_Tech is what happened when I put those two things together. Sociology tells me how to think about your audience. Sales taught me how to write, structure and place a call to action. Years on WordPress, Shopify, ClickFunnels, Systeme.io, GoHighLevel, Simvoly and Figma give me the hands to actually build it.
The longer story
Sociology → telesales → design systems.
The shorthand version of my journey is: I learned people first, sales second, and software third. In that order, it turns out, every part reinforces the next.
At university, Sociology trained me to slow down and look at behaviour without judgement — to ask why a community trusts one voice and ignores another. That habit never left. Today it shows up in how I write hero sections, choose proof, and decide what to cut from a page so the message lands.
My first jobs were unglamorous and incredibly useful. In lead generation and telesales I had to qualify strangers, handle objections in real time, and close without sounding pushy. After a year of that, writing landing-page copy and designing a checkout feels like a calmer version of the same conversation.
I drifted into digital services by fixing things for friends — a broken WordPress site here, a funnel with no follow-up sequence there. The work kept compounding. I taught myself ClickFunnels, then Systeme.io, then GoHighLevel and Simvoly, then Shopify and WooCommerce for product brands. Figma and Canva came in for the visual layer. EverWebinar for evergreen launches.
Zesty_Tech is the studio version of all of that. The promise is simple: a calm, strategic operator who can handle the whole digital surface of your business — site, store, funnel, creative and campaign — without bouncing you between four freelancers and an agency project manager.
If you would like to see some of the projects this has produced so far, my public portfolio lives on Behance.
My journey
Four chapters, one studio.
University
Sociology — Adekunle Ajasin University
I studied Sociology at Adekunle Ajasin University, Akungba-Akoko. Four years of learning how people think, what moves them, why they trust some messages and ignore others. At the time it felt unrelated to tech — looking back, it became the most useful business education I could have asked for.
Early career
Lead generation & telesales
After school I went straight into lead generation and telesales. Hundreds of calls a week, real prospects, real objections, real money on the line. I learned how to qualify a lead in under a minute, write hooks that actually open conversations, and build offers people quietly say yes to.
Transition
Crossing into digital services
I kept noticing the same gap: brilliant founders with weak websites, beautiful brands with broken funnels, good offers buried under bad UX. I started rebuilding sites and funnels for clients on the side — first on WordPress and Wix, then ClickFunnels, Systeme.io, GoHighLevel and Simvoly. The side work quickly outgrew the day job.
Now
Founder of Zesty_Tech
Zesty_Tech is the studio I built to do this work properly. Custom websites, e-commerce stores, sales funnels, graphic design and digital marketing — designed with sociology-grade empathy and sold with telesales-grade clarity. One operator, fully accountable, no agency runaround.
How I work
Three principles I refuse to compromise on.
Strategy before pixels
We start with the offer, audience and one conversion goal. Design is downstream of clarity.
One operator, full ownership
You are not handed off between juniors. I scope, design, build and ship — and I sign my name to the result.
Built to be handed over
Clean structures, sensible naming, simple admin. You should be able to update your own site without calling me back.
Why work with me
Built for founders who care about the details.
These are the standards every Zesty_Tech project is measured against — by me, before anything is sent to you.
Creative approach
Every project starts with your brand voice, not a template. Layouts, type and motion are chosen to feel like you — not like another agency build.
Marketing-focused strategy
Pretty is not enough. I design around a single business outcome — a booked call, a sale, a qualified application — and every section earns its place against that goal.
Conversion-driven layouts
Hierarchy, proof, friction, CTA placement, mobile flow — the boring fundamentals done properly so the work doesn't just look good, it performs.
Honest communication
Clear scope, clear timelines, real updates. You always know what is happening, what is next, and what I need from you to keep moving.
Attention to detail
Spacing, micro-copy, hover states, loading behaviour, alt text, page speed — the small things that quietly separate a hobby site from a brand asset.
Multi-platform fluency
WordPress, Shopify, Wix, ClickFunnels, Systeme.io, GoHighLevel, Simvoly, EverWebinar, Figma, Canva — I pick the right tool for your offer, not the one I happen to like.
Tools & platforms
A fluent command of the stack.
I pick the platform that fits your offer and team — not the one I'm most comfortable in.
WordPress
Shopify
Wix
Systeme.io
ClickFunnels
GoHighLevel
Simvoly
EverWebinar
Figma
Canva
WebinarKit
Framer
GetResponse
Kartra
Kajabi
"Good design is not decoration. It's the quiet decision that makes someone trust your offer long enough to say yes."
— Aishat Alabi, Founder
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